These days, using livestreams to promote and sell cosmetics, especially mixed creams, has become a common marketing tactic. The days when streamers just played games or charmingly interacted with viewers are long gone. Now, livestream shopping often draws even bigger audiences. While there’s nothing wrong with that, things take a turn when animals are exploited to advertise products, like what this female streamer did.
This incident reportedly took place in Jiangsu Province, China. A female streamer and animal owner used a monkey as a live demonstration model to promote her makeup products. She applied eyeshadow, mascara, and even did the monkey’s eyebrows to show how well her products worked. Although the monkey sat still, many viewers felt it looked uncomfortable.
The livestream quickly sparked outrage and grabbed massive attention online. The streamer later claimed she removed the makeup from the monkey but admitted she wasn’t sure if the cosmetics harmed her “model.” Facing criticism, she apologized and promised not to repeat such actions.
However, her apology hasn’t calmed the online community’s anger. Many condemned her reckless and extreme behavior just to promote products. She now faces widespread calls for a boycott across the internet due to her controversial stunt.
