Having been on YouTube for over a decade, MrBeast is known as one of the richest and most creative creators on the platform. But few know that it wasn’t until 2017 that he gained widespread attention after pulling off a wild 24-hour challenge where he did nothing but count from 1 to 100,000. That was then. Now, with 159 million subscribers, MrBeast is the most popular individual YouTuber ever. He’s just set a brand-new, unprecedented record.
In his latest video, MrBeast took creativity to the next level with a new challenge: surviving 7 days adrift in the ocean. The video blew up fast, racking up nearly 50 million views in its first 24 hours, smashing his own previous record. This makes it the most viewed non-music video worldwide in its first day of release. His previous record was set just two months ago, when he compared a $1 makeshift boat to a $1 billion superyacht, featuring celebrities Tom Brady and Pete Davidson.
This shows how much his investment in quality and production pays off. Recently, MrBeast revealed that some of his videos took over 4,000 hours of editing by him and his team, and they always exceed expectations. He also mentioned that he and his friends set new records without spending a fortune, simply by having fun together.
Of course, not everything is smooth sailing for MrBeast. Not long ago, he teamed up with popular streamer Ludwig to invest $1 million in a super expensive YouTube video, but the results fell short of expectations. The creators revealed that the revenue from the clip didn’t even cover a fraction of the production costs.
