Stopping in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, HoYo FEST 2024 marked its fourth consecutive year in Southeast Asia. With both spectacular online and offline formats, the event brought together a huge crowd of fans to celebrate HoYoverse’s popular games.
HoYo FEST 2024 Brings the HoYoverse Universe to Life
This year’s HoYo FEST Vietnam took place at AEON MALL Tan Phu Celadon in Ho Chi Minh City. Fans immersed themselves in the HoYoverse universe through exciting activities like visiting game-themed booths to complete challenges and win prizes from the publisher, enjoying unique live performances, joining on-stage events, and shopping exclusive merchandise. The crowd was especially thrilled by a livestream preview of the upcoming Genshin Impact 5.0 update.
Fueled by their endless passion for HoYoverse games, many cosplayers transformed into their favorite characters, turning the event into a lively, colorful cosplay festival. It was easy to spot familiar characters posing against backdrops recreating iconic in-game scenes, bringing the magical HoYoverse world from screen to real life.
HoYoverse Focuses on Connecting, Building, and Celebrating Its Community. For the first time, HoYo FEST 2024 in Vietnam and Indonesia introduced an Artist Alley, a dedicated space for local artists to showcase and sell their artwork.
The Artist Alley in Vietnam featured 26 artist groups and content creators, offering fans a variety of HoYoverse-inspired products like pins, keychains, and artwork.
This Artist Alley became a highlight of this year’s event, emphasizing HoYoverse’s role in connecting and uplifting the creativity and talent of its fan community. It’s part of HoYoverse’s core philosophy to build community by providing young creators a platform to engage with fans, nurturing talent and spreading passion.
While HoYo FEST 2024 has wrapped up, fans in the region can look forward to upcoming events like the Genshin Concert Tour across Southeast Asia and an exciting collaboration between HoYoverse and S.E.A. Aquarium set for September in Singapore.
About HoYoverse:
HoYoverse is committed to delivering immersive and engaging virtual experiences to gamers worldwide. The company has successfully launched hit titles like Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, along with a wide range of entertainment content.
The community remains central to HoYoverse’s growth strategy. The company continuously strives to connect, engage, and build a vibrant global community where everyone is encouraged to share their passion for animation, comics, and games through their own talent and creativity.
With a vision for innovative breakthroughs, HoYoverse actively researches and applies cutting-edge game development technologies. The company has achieved notable advancements in cel shading, cloud gaming, and other tech.
Looking ahead, HoYoverse plans to expand content production, technology research, and product releases through offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other locations worldwide.
