There’s no denying that in recent years, streaming has become one of the most popular careers among young people in Vietnam. This makes sense since with widespread internet access and advancing technology, the demand for new forms of online entertainment has never been higher. That’s why livestream platforms and streamers have exploded in popularity right now.
The Rise of Streaming in Vietnam
Looking back about 5 or 6 years ago, when you heard the word streamer, you probably pictured gamers sitting behind their computer screens. At that time, Talk TV was the most popular livestream platform and where many first discovered early Vietnamese streamers like Pewpew, Misthy, Trâu, and ViruSs.
But as online entertainment demand grew and young people’s interests shifted from playing games to watching games, the streaming industry in Vietnam really took off. New platforms with attractive perks popped up everywhere, bringing a wave of fresh streamers. Content became more diverse, breaking the old idea that streamers had to be gamers.
At that point, streaming was a dream job for many. Easy work, high pay, playing games all day, and most importantly, gaining huge popularity made it a top choice for young people. With generous benefits and low entry barriers, streaming was a golden opportunity for many.
But 2020 marked a different chapter.
That story didn’t last forever. Every trend has its time, and streaming is no exception. As the number of streamers grew too large, the once lucrative pie got sliced thinner. Things started getting tougher. Income still exists, but platforms raised their standards and requirements.
Plus, after the initial “burn money” phase where platforms offered dream perks to grow their market and attract streamers and viewers, many have tightened their rules. That’s when many realized the streaming world isn’t as easy as it seemed.
You can clearly see this shift in the careers of famous streamers. Take the “Big Four” for example. Once the biggest names in Vietnamese streaming, now only Độ Mixi remains fully committed. Pewpew took a break to focus on his business ventures like bakery chains and shrimp farms. ViruSs has moved more into showbiz activities. Xemesis seems to focus more on his personal life than livestreaming. Even Pewpew himself admitted that streaming might not stay “easy” for much longer.
This makes sense since, as mentioned, every industry has its peak. The livestream industry seems to have passed its boom phase, and 2020 likely marks its decline. Streamers will still exist and even grow, but this job won’t be as easy or as widespread as before.
Despite the ups and downs, 2020 also highlighted the growth and success of many well-known streamers. This is clear from the names nominated in the streamer/gamer category at the WeChoice Awards 2020. Voting is still open, so be sure to cast your vote for your favorite!
WeChoice Awards is an annual event organized by VCCorp to honor inspiring people, stories, events, products, and projects that positively impact the community. It’s back with a new theme: The Miracles of Vietnam.
The miracles of Vietnam in 2020 aren’t just about economic growth or power. They come from every person in this small country, from leaders to workers, doctors to police officers, fathers, mothers, and children.
Join us in celebrating the stories and heroes you think deserve to be recognized at WeChoice Awards 2020 by submitting your nominations.
Visit wechoice.vn to send your nominations for WeChoice Awards 2020.
Nomination period: December 22, 2020 – January 5, 2021.
Don’t want to miss out? Want to be the first to know about streamers, games, and esports teams you love? Download the GameK app HERE to get exclusive, fastest, and hottest updates from the Vietnamese gaming scene.
