Over time, YouTube has become more competitive, and creators have to work harder to come up with content that really grabs viewers.
That’s how the Lookbook trend took off. Simply put, it’s content usually made by attractive female YouTubers who try on different outfits live. They use it to showcase new styles and give viewers tips on how to mix and match clothes.
While the trend started with positive intentions, over time it’s become more about showing off than style.
Take Seoah, for example, a female YouTuber who’s been getting a lot of attention lately. Once relatively unknown, Seoah suddenly saw huge growth in views and engagement thanks to her sexy Lookbook videos.
Seoah doesn’t hesitate to change clothes live on camera, literally right in front of her viewers. She even ignores when some parts of her body accidentally show, creating moments that are more provocative than ever. This has sparked plenty of criticism. Most people say her content doesn’t offer any positive message and is just a way for her to flaunt her body and boost views and engagement.
But Seoah doesn’t seem to care about the backlash. After the criticized video, she kept uploading more content just like it, getting even more provocative. As expected, her channel’s interaction and subscriber count are skyrocketing, exactly as she planned.
