Despite facing scandals over her content, heavy criticism, and even announcing retirement, Thơ Nguyễn has kept pushing forward with her creative work. Recently, she officially received YouTube’s prestigious Diamond Play Button after her channel hit 10.3 million subscribers.
Looking at the massive view counts on her videos, although she has never publicly shared her earnings, it’s easy to guess she makes a significant income. Three years ago, Social Blade (a site tracking social media stats) reported her channel had over 1.7 billion views in 2020, averaging about 144 million views per month. That translated to roughly 16 billion VND annually, or about 1.3 billion VND each month.
Fans were stunned when Thơ Nguyễn revealed part of her wealth. In 2021, she posted about selling land worth 16 billion VND, along with pictures of multiple property ownership certificates. Many joked she’s not just a top YouTuber but also a real estate mogul.
Recently, she opened up again about how much her lifestyle has changed. From her post, fans got a clearer picture of her huge assets. Thơ Nguyễn shared: “With 100,000 square meters of land in my hometown, my income from that is more than what social media brings. It supports a comfortable, worry-free life. Coffee season means coffee harvest, pepper season means pepper harvest, macadamia season means macadamia harvest, avocado season means avocado harvest, and durian season means durian harvest…
Let me live a simple life on my little farm. I just want to be myself. I don’t need to make money anymore. If I feel like it, I work, if not, I rest. I don’t have to pretend to be perfect for anyone. Those who like me can stay, those who don’t can leave. I feel very rich already.”
On her personal page, Thơ Nguyễn regularly shares updates about her work and life. For her, social media is now a place to honestly express herself and have fun, not just a money-making tool. She openly states: “If someone hates me, it doesn’t matter. They’re not the ones supporting me. For those who love me, I’m grateful. I’m not trying to play the role of Miss Congeniality or anything.”
