Yona Cươn (Đinh Thị Cươn, born 2004, Bình Định) first blew up online at 17 with videos showing her life working in the fields. She quickly became a TikTok sensation, amassing 6.5 million followers. Fans loved her natural, fresh beauty and the down-to-earth vibe of her videos, which gave a glimpse into her everyday life.
Recently, after a quieter period, people have been surprised by Yona Cươn’s new look. Now 20, she appears more mature, with a grown-up and sexy style. The “Bana mountain girl” often rocks body-hugging dresses that show off her sleek figure. Her appearance has also changed noticeably after dental work, making her almost unrecognizable to some.
Many netizens feel Yona no longer fits the innocent “ethnic beauty” image she once had. Instead, she’s dressing up more and paying closer attention to her style.
Here’s what some fans are saying:
– “I don’t recognize Yona anymore. She looks less like an ethnic beauty and more like a city girl now.”
– “She was already pretty with no makeup and simple clothes before. Now she looks so different, it took me a moment to realize it was her.”
– “I stopped following Yona after all the drama. She even changed her TikTok name. Not sure what’s next for her.”
– “Such a shame she never entered any beauty pageants. But with her recent controversies and over-the-top ads, she’s really just someone to watch online now.”
Yona’s content has been struggling lately, with fewer views and no longer trending on TikTok like before. She faced backlash for wearing inappropriate outfits and dancing in front of parents. In one video, fans were upset seeing her mother appear on camera wearing torn clothes.
The biggest controversy came at the end of 2023 when Yona was criticized for promoting questionable products. Although she apologized and promised to be more careful, her reputation took a hit among fans.
This explains why her videos now only get a few hundred thousand views instead of millions. Currently, Yona mainly focuses on creating social media content and working as a KOC (Key Opinion Consumer) to advertise products.
